Forbes: business paradigm shift

Media clippings
Written By Nora Wilhelm

“Plastic pollution in oceans is an urgent and visible problem, but merely cleaning up won't solve it. So long as plastic keeps flowing into the oceans, removing it is important, and yet also an example of fighting the Symptoms of a deeper issue. To truly address it, we must examine the root causes, the laws, structures, and norms that lead to plastic creation and disposal, and work towards structur- al change. Typically, that level of change is prevented by the investment in the status quo of decision-makers, or those who control the capital. To address this, some social innovators focus on the power distribution and dynamics and seek to transform those. At the deepest level, truly Solving' this challenge requires a paradigm shift: away from a linear and extractive economy to a circular and regenerative one."

Read the full article I wrote for a 2023 issue of Forbes magazine here. The digital version is out now too, you can read it here.

I was honoured to find out that this issue is the second only in the history of the Forbes DACH Magazine that is completely sold out. Though it probably has more to do with Barbie on the cover than my article, I am still happy to know that this message had made its way to the hands of many people.

Nora Wilhelm

Nora Wilhelm is a social innovator, entrepreneur and researcher dedicated to a world where people and planet can thrive. A changemaker since her teens, she has a background in youth engagement and active citizenship. She presided the European Youth Parliament Switzerland from 2014-2016 and organised an International Session of the EYP in Laax (GR), under the Patronage of then Federal Councillor Didier Burkhalter. In 2017, she co-founded collaboratio helvetica, an initiative that catalyses systemic change towards the Agenda 2030 in Switzerland by cultivating a cross-sectoral innovation ecosystem, building the needed capacity, open knowledge sharing, and empowering systems change leaders. She was amongst others recognised for her outstanding contribution by Forbes (30 under 30), UNEP, UNESCO and the Swiss government, and spoke at events such as the Conference of Swiss Development Cooperation, the Swiss Conference of city mayors, TEDx and on global stages next to high level changemakers such as Nobel Prize winner Muhammad Yunus. She holds a BA in International Affairs from the University of St. Gallen and a MSt in Social Innovation from the University of Cambridge. In 2023, she co-founded the well • change atelier to make art-based processes and tools to cultivate connection, creativity, and well-being available to more people.

https://www.norawilhelm.org
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